What are the reasons for undeliverable emails in Microsoft 365?
Identifying the reasons for undelivered emails is vital for organizations to resolve disputes, improve email deliverability, and maintain a positive reputation with clients and stakeholders. Here are some common reasons for the undeliverable status of emails.
- Invalid email address: When the recipient's email address is misspelled or non-existent, delivery failures occur.
- Recipient's mailbox full: If the recipient's mailbox has reached its storage limit, it cannot accept new emails, and the emails will bounce back to the sender.
- Mail server issues: When the recipient's mail server experiences downtime or technical problems, email delivery will be hindered.
- Spam filters Emails may be blocked if spam filters flag them as unwanted due to content or attachments.
- IP blacklisting: If the sender's IP address is listed for sending spam or malicious content, the email may be rejected.
- Domain issues: If there are DNS problems with either the sender's or recipient's domain, email routing can be disrupted.
- Recipient's mailbox settings and strict transport rules: When a recipient's mailbox is set to reject emails from specific domains or senders, or when administrators set mail flow rules to block certain sources, email delivery may fail.
How to improve email deliverability in Exchange Online?
To ensure that all messages sent from your organization reliably reach the intended recipients' inboxes, maintaining trust and enhancing the email deliverability is essential. Here are the strategies to improve deliverability in Exchange Online:
- SPF: Configure SPF (Sender Policy Framework) records in your DNS to specify which mail servers are authorized to send emails on behalf of your domain. This helps to reduce the risk of spoofing and phishing attacks.
- DKIM: Enable DKIM (DomainKeys Identified Mail) to add a digital signature to your emails. This signature is verified by recipients’ mail servers to ensure that the email has not been tampered with during transit and to confirm its authenticity.
- DMARC: Implement DMARC (Domain-based Message Authentication, Reporting, and Conformance) to manage SPF and DKIM failures, enforce policies, and receive feedback for enhancing email security and deliverability.
- IP and domain reputation: Maintain a good reputation for your sending IP addresses and domain by avoiding spam complaints and blacklisting. Ensure you send emails to valid addresses while keeping bounce rates and complaint rates low to have smooth mail flow.
- Avoid spam triggers: Avoid excessive use of capital letters, exclamation marks, and spammy keywords to prevent emails from being flagged as spam.